A Revenue-Based Methodology for the Classification and Comparison of Broadcasting Systems
Manfred Kops(Author)
LIT (Publisher)
1st Edition
Published on 31. October 2007
Book
Paperback/Softback
96 pages
978-3-8258-0871-6 (ISBN)
Description
This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broadcasters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.
More details
Series
Edition
1., Aufl.
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 21 cm
Width: 14.7 cm
Weight
368 gr
ISBN-13
978-3-8258-0871-6 (9783825808716)
Schweitzer Classification
Person
Dr. Manfred Kops is the General Manager of the Institute for Broadcasting Economics at the University of Cologne, Germany. As an international advisor for broadcasters he has gained experience in the construction and comparison of broadcasting systems.