
Entrepreneurship in the Arts
Bonita M. Kolb(Author)
Routledge (Publisher)
3rd Edition
Published on 1. October 2024
Book
Hardback
304 pages
978-1-032-81178-9 (ISBN)
Description
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn.
Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research.
Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.
Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research.
Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.
Reviews / Votes
"Bonita Kolb's Entrepreneurship in the Arts is a valuable resource for anyone wanting to learn more about making creative dreams a reality and leadership within this exciting industry. Kolb presents foundational concepts concisely, in a language that is accessible to students and instructors alike. I highly recommend this edition and loved working through the book with my class!" Christina R. Haldane, Assistant Professor, Mount Allison University, Canada"This book speaks directly to readers with no business background who might struggle understanding entrepreneurial concepts. It attempts to bridge the gap between arts and commerce by teaching cultural and creative practitioners how to start up a creative enterprise. Kolb accompanies them throughout the whole process using non-business parlance. The practical examples and case studies, including the business plan template, are particularly useful." Michael Kho Lim, University of Glasgow, UK
More details
Series
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional Practice & Development and Undergraduate Advanced
Illustrations
3 s/w Zeichnungen, 1 s/w Tabelle, 3 s/w Abbildungen
1 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and white
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 22 mm
Weight
643 gr
ISBN-13
978-1-032-81178-9 (9781032811789)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Bonita M. Kolb
Entrepreneurship in the Arts
E-Book
10/2024
3rd Edition
Routledge
€74.99
Available for download

Bonita M. Kolb
Entrepreneurship in the Arts
E-Book
10/2024
3rd Edition
Routledge
€74.99
Available for download

Bonita M. Kolb
Entrepreneurship in the Arts
Book
10/2024
3rd Edition
Routledge
€81.50
Shipment within 10-20 days
Previous edition

Bonita M. Kolb
Entrepreneurship for the Creative and Cultural Industries
Book
04/2020
2nd Edition
Routledge
€222.50
Article exhausted; check for reprint
Person
Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.
Content
Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting the Creative Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth