Have You Got What They Want?
Public Relations Strategies for the School Librarian/Media Specialist: A Reference Tool
2nd Edition
Published on 1. January 1991
Book
Paperback/Softback
235 pages
978-0-8108-2359-4 (ISBN)
Description
This new edition, like the first, is designed to help school librarians and learning center specialists develop solid public relations strategies. Step-by-step strategies in public relations are developed within the framework of seven basic categories. The authors have added material on bilingualism, multilingualism, geography, ethics, literacy, fitness and health, life transitions and crisis control, child abuse, and image building.
Reviews / Votes
...an effective PR blueprint. * Teacher Librarian * ...sure to contribute more than one valuable idea to any practicing library media specialist... stimulating... * VOYA * ...useful... * Library Talk *More details
Edition
Second Edition
Language
English
Place of publication
Lanham, MD
United States
Product notice
Paperback (trade)
Dimensions
Height: 275 mm
Width: 218 mm
Thickness: 17 mm
Weight
581 gr
ISBN-13
978-0-8108-2359-4 (9780810823594)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Rita Kohn, Adjunct Professor, Indiana University School of Journalism, Indianapolis; PR specialist; and author of six books and ten produced plays, is coordinating the multi-state/NEH award-winning project, "Always A River." Krysta Tepper, Marketing Coordinator, Bloomington Public Library, IL and editor of the library's Business Connection and News & Reviews, conducts workshops on public relations for librarians. Kohn and Tepper co-authored You Can Do It: A PR Skills Manual for Librarians (Scarecrow, 1981).