Designing Corporate Identity
Graphic Design as a Business Strategy
Published on 1. November 2001
Book
Hardback
160 pages
978-1-56496-797-8 (ISBN)
Description
Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 280 mm
Width: 215 mm
Weight
983 gr
ISBN-13
978-1-56496-797-8 (9781564967978)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Pat Matson Knapp is a writer and editor whose work focuses on design and architecture. She was formerly the editor of Identity, a magazine devoted to corporate identity and environmental graphics.