No Logo
Published on 29. October 2009
Book
Paperback/Softback
512 pages
978-0-00-734077-4 (ISBN)
Description
'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.
By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
Reviews / Votes
'The Das Kapital of the growing anti-corporate movement' Guardian 'A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo" is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.' Sam Leith, Observer 'A fascinating ride through the history of marketing...Klein brilliantly humanises "No Logo" with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.' Alex O'Connell, The Times 'Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.' Madeleine Bunting, Guardian 'A sharp and very timely book ... A couple of chapters in, your mind is already reeling ... convincing and necessary, clear and fresh, calm but unsparing' Guardian 'A manifesto and a call to arms that sometimes reads like an Orwellian nightmare' Financial TimesMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Product notice
Unsewn / adhesive bound
Paperback (UK-B)
Illustrations
10 b/w illus, Index
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 40 mm
Weight
384 gr
ISBN-13
978-0-00-734077-4 (9780007340774)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Person
Naomi Klein is a Canadian writer and journalist. 'No Logo' is an international bestseller and has helped define a new generation of young activists.