The Dominant Influence of Marketing in the 21st Century
The Marketing Leviathan
Published on 16. April 2013
Book
Paperback/Softback
XIV, 138 pages
978-1-349-33400-1 (ISBN)
Description
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
More details
Edition
1st ed. 2013
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
XIV, 138 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 9 mm
Weight
206 gr
ISBN-13
978-1-349-33400-1 (9781349334001)
DOI
10.1057/9781137322630
Schweitzer Classification
Other editions
Additional editions
Book
04/2013
Palgrave Macmillan
€53.49
Shipment within 15-20 days
E-Book
04/2013
1st Edition
Palgrave Macmillan
€53.49
Available for download
Person
Fred K. Beard, University of Oklahoma, USA
Stephen Brown, University of Ulster, Northern Ireland
Shintaro Okazaki, Universidad Autónoma de Madrid, Spain
Charles R. 'Ray' Taylor, Villanova University, USA
Content
1. The Dominant Influence of Marketing in the 21st Century; Philip J. Kitchen 2. The Recasting, Questionability and Applicability of Hobbes Leviathan; Philip J. Kitchen 3. Who is Like Unto the Beast? Tall Tales of Fail Whales; Stephen Brown 4. Seven Simple Rules to Better Customer Service; Charles R. Taylor 5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World; Fred Beard 6. Cloud as a new IMC tool: How to Make Marketing More Ubiquitous; Shintaro Okazaki 7. The Age of Organisationalism; Philip J. Kitchen