Selling Creativity
How creatives and agencies can grow their business through the art of Sales
Published on 22. April 2023
Book
Paperback/Softback
144 pages
978-1-80042-241-4 (ISBN)
Description
Sales needs a rebrand in the creative industry. The creative pound contributes GBP13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business?
The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.
This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.
There is a new way for new business.
The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.
This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.
There is a new way for new business.
More details
Language
English
Place of publication
Bristol
United Kingdom
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 8 mm
Weight
191 gr
ISBN-13
978-1-80042-241-4 (9781800422414)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Rob King is the founder and CEO of The Client Key, a sales and marketing company that specialises in helping creative businesses and agencies grow their sales and revenue. With over twenty-five years of experience in the creative industry, Rob is an expert in sales and marketing and has a deep understanding of the unique challenges and opportunities that creatives face when it comes to growing their business.
Rob has a proven track record of helping creative businesses and agencies increase their sales and revenue, and has worked with a wide range of clients in the advertising, design, film, music, and publishing sectors. Rob is also an investor in several agencies and creative businesses.
He has worked with some of the most well-known and respected names in the industry, such as Abbey Road Studios, film production companies and numerous creative agencies. In addition to this, Rob has travelled with several UK Prime Ministers and governments on international trade missions. He is a sought-after speaker and has presented on sales and marketing strategies for the creative industry at conferences and events around the world.
www.theclientkey.com
Rob has a proven track record of helping creative businesses and agencies increase their sales and revenue, and has worked with a wide range of clients in the advertising, design, film, music, and publishing sectors. Rob is also an investor in several agencies and creative businesses.
He has worked with some of the most well-known and respected names in the industry, such as Abbey Road Studios, film production companies and numerous creative agencies. In addition to this, Rob has travelled with several UK Prime Ministers and governments on international trade missions. He is a sought-after speaker and has presented on sales and marketing strategies for the creative industry at conferences and events around the world.
www.theclientkey.com