Blue Ocean Strategy, Enhanced Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Will be published approx. on 18. August 2026
Book
Hardback
384 pages
979-8-89279-308-7 (ISBN)
Description
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents-now expanded with new case studies on Nvidia and Taylor Swift.
In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"-untapped market spaces ripe for growth.
Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.
Blue Ocean Strategy presents a systematic approach and a variety of tools that any organization can use to create and capture blue oceans. This enhanced edition includes:
A new preface by the authors, with highlights and insights from Blue Ocean Strategy's enduring impact on business
"Nvidia's Market-Creating Blue Ocean Moves" case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world
"Taylor Swift's Blue Ocean Strategic Moves" case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry
An international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space-and making the competition irrelevant.
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents-now expanded with new case studies on Nvidia and Taylor Swift.
In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"-untapped market spaces ripe for growth.
Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.
Blue Ocean Strategy presents a systematic approach and a variety of tools that any organization can use to create and capture blue oceans. This enhanced edition includes:
A new preface by the authors, with highlights and insights from Blue Ocean Strategy's enduring impact on business
"Nvidia's Market-Creating Blue Ocean Moves" case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world
"Taylor Swift's Blue Ocean Strategic Moves" case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry
An international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space-and making the competition irrelevant.
More details
Edition
Enhanced
Language
English
Place of publication
United States
Product notice
Cloth over boards
Illustrations
Illustrations
Dimensions
Height: 234 mm
Width: 155 mm
ISBN-13
979-8-89279-308-7 (9798892793087)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
W. Chan Kim | Renee A. Mauborgne
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Book
01/2015
Harvard Business School Press
€29.00
Shipment within 3-4 weeks
Persons
W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, with over 4 million copies sold, publication in a record-breaking 49 languages, and bestseller status across 5 continents. They are also the authors of Blue Ocean Shift, the New York Times and #1 Wall Street Journal bestseller, and the USA Today bestseller Beyond Disruption. In 2023, on its 100th anniversary, Harvard Business Review honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019, they were named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors, see blueoceanstrategy.com.