
Getting the Bugs Out
The Rise, Fall, and Comeback of Volkswagen in America
David Kiley(Author)
Wiley (Publisher)
Published on 25. October 2001
Book
Hardback
VIII, 302 pages
978-0-471-40393-7 (ISBN)
Description
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, advertising, and solid manufacturing and design. The book also captures the affection of people who love the advertisements, the cars, and the spirit of the company, with great inserts.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
photographs
Dimensions
Height: 23.6 cm
Width: 16.3 cm
Weight
573 gr
ISBN-13
978-0-471-40393-7 (9780471403937)
Schweitzer Classification
Other editions
Additional editions

Book
11/2002
1st Edition
Wiley
€16.90
Article exhausted; check different version