Get Innovative or Get Dead!
Building Competitive Companies for the 21st Century
Published on 19. June 1997
Book
Paperback/Softback
256 pages
978-0-7126-7820-9 (ISBN)
Description
This text reveals the methods of companies competing successfully on a global scale and proposes "Eleven Commandments" of strategic management. It maintains that companies must anticipate and create tomorrow's markets, or face certain decline.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Cornerstone
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 235 mm
Width: 155 mm
Weight
340 gr
ISBN-13
978-0-7126-7820-9 (9780712678209)
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Schweitzer Classification