Using the Internet for Business Information
Practical Tips and Hints
Book
Hardback
200 pages
978-1-84334-091-1 (ISBN)
Description
The book, taking an international approach, is an effective and topical guide to finding business information on the Internet; it includes sections on the processes and techniques of finding, using and analysing information as well as a comprehensive overview of the information available. It also includes a section designed to assist the librarian who needs to instruct their own users in the skills required to find information online, with checklists, flowcharts and exercises.
The book, taking an international approach, is an effective and topical guide to finding business information on the Internet; it includes sections on the processes and techniques of finding, using and analysing information as well as a comprehensive overview of the information available. It also includes a section designed to assist the librarian who needs to instruct their own users in the skills required to find information online, with checklists, flowcharts and exercises.
The book, taking an international approach, is an effective and topical guide to finding business information on the Internet; it includes sections on the processes and techniques of finding, using and analysing information as well as a comprehensive overview of the information available. It also includes a section designed to assist the librarian who needs to instruct their own users in the skills required to find information online, with checklists, flowcharts and exercises.
More details
Series
Language
English
Place of publication
OXford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-84334-091-1 (9781843340911)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Mark Kerr is Centre Manager at London Aspect - the commercial IT Training Unit at London South Bank University.
Mark Kerr is Centre Manager at London Aspect - the commercial IT Training Unit at London South Bank University.
Mark Kerr is Centre Manager at London Aspect - the commercial IT Training Unit at London South Bank University.
Content
Business information and the internet - the ever-growing need for information; origins, comparisons, flaws; distinguishing between official, unofficial and 'grey' information (primary, secondary etc); evaluating online information and its sources; information skills analysis (filling the gap); costs (assessing, justifying, avoiding). Effective use of serious search engines - beyond simple search; understanding the Invisible Web; finding what you can't see; deep-drilling for business information. Business information professional's reference desk - essential tools assessed and evaluated; portals and gateways; how to create a company/sector specific research tool; saving and sharing information. Company information - directories and databases of companies; financial reports and Annual reports; shares, analysis and comment; company web sites/press releases; gentle espionage through media sources. Current awareness - current awareness tools and strategies; 'live' and archived business news sources; newsletters and informal sources of information. Market intelligence - trade associations and trade events; sector specific information; trade journals; using academic resources . Market research - methods and techniques; market research companies; market research services; patent searching; online tools for surveys and questionnaires. Competitor intelligence - what is competitor intelligence; understanding CI tools and techniques; sources of competitor intelligence. Country analysis - socio-economic data; sources of national statistics; government agencies relating to business; journals and portals. Market Reports - Internet-specific data: dotcoms, ecommerce etc; publishers of market reports; creating the ideal market report. Tools and tips & training - checklists and exercises.