How to Promote Your Web Site Effectively
1st Edition
Published on 1. June 1999
Book
Paperback/Softback
87 pages
978-0-85142-424-8 (ISBN)
Description
Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.
Reviews / Votes
'This book really is excellent value for money, and a great primer on the subject of site promotion.' - Managing Information'Highly commended for [its] clarity and depth of coverage.' - Library Association Record
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 159 mm
Weight
124 gr
ISBN-13
978-0-85142-424-8 (9780851424248)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Mark Kerr has been writing and training on Internet topics since 1995. He is the editor of Aslib's Tips and tricks for web site managers, and writes articles and book reviews for a number of publications in the information sector. He works at South Bank University as Centre Manager for London ASPECT, a business advice and training centre in the UK Online for Business network, run as a partnership between the University and Business Link London Central.
Content
Introduction; Why promote? Promotional strategy; Promotion by design; URL submission; Establishing links; Email interactivity and permission marketing; Press releases and notification; Direct advertising; Monitoring and measurement; Appendix: Web site marketing and promotion newsletters; Glossary.