Strategic Marketing Problems
8th Edition
Published on 29. August 1997
Book
Hardback
736 pages
978-0-13-632860-5 (ISBN)
Description
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 283 mm
Thickness: 30 mm
Weight
1710 gr
ISBN-13
978-0-13-632860-5 (9780136328605)
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Schweitzer Classification
Other editions
New editions
Book
08/2000
9th Edition
Pearson
€100.27
Article exhausted; check for reprint
Previous edition
Content
Foundations of strategic marketing management; appendix A - a sample marketing plan; financial aspects of marketing management; marketing decision-making and case analysis; opportunity analysis and market targeting; marketing research; product and service strategy and management; integrated marketing communications strategy and management; marketing channel strategy and management; pricing strategy and management; market strategy reformulation - the control process; comprehensive marketing programmes; appendix B - preparing a written case analysis.