Strategic Marketing Problems
Cases and Comments: United States Edition
12th Edition
Published on 26. August 2009
Book
Hardback
744 pages
978-0-13-610706-4 (ISBN)
More details
Edition
12th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Weight
1670 gr
ISBN-13
978-0-13-610706-4 (9780136107064)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Roger Kerin | Robert Peterson
Strategic Marketing Problems
Book
09/2012
13th Edition
Pearson
€225.30
Article exhausted; check for reprint
Previous edition
Book
10/2006
11th Edition
Pearson
€108.93
Article exhausted; check for reprint