Strategic Marketing Problems
13th Edition
Published on 29. September 2012
Book
Hardback
752 pages
978-0-13-274725-7 (ISBN)
Description
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
More details
Other editions
New editions
Roger Kerin | Robert Peterson
Strategic Marketing Problems
Book
10/2017
14th Edition
Pearson
€160.93
Article is exhausted; no reprint
Previous edition
Book
08/2009
12th Edition
Pearson
€113.88
Article exhausted; check for reprint
Content
Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management