Strategic Marketing Problems

Contents





Preface



CHAPTER 1:

Foundations of Strategic Marketing Management



Appendix: A Sample Marketing Plan

CHAPTER 2: Financial Aspects of Marketing Management

CHAPTER 3: Marketing Decision Making And Case Analysis

CHAPTER 4: Opportunity Analysis, Market Segmentation and Market Targeting

Toucon Collections, Inc.

Roger A. Kerin and Robert A. Peterson



Zenith Pet Foods

Roger A. Kerin



Shoes for Moos, Inc.

Kenneth G. Hardy and Herb MacKenzie



Jones?Blair Company

Roger A. Kerin



Duncan Industries: Opportunities in

the European Union

Gordon H. G. McDougall



Frito-Lay (R) Dips

Roger A. Kerin and Jeanne Bertels



South Delaware Coors, Inc.

James E. Nelson and Eric J. Karson



CHAPTER 5: Product and Service Strategy And Brand Management



Dr Pepper/Seven Up, Inc.: Squirt (R) Brand

Roger A. Kerin



Zoecon Corporation: Insect Growth Regulators

Roger A. Kerin and Larry Smith



Skin-Tique Corporation

Roger A. Kerin



Peace Memorial Hospital: Downtown Health Clinic

Roger A. Kerin



Procter & Gamble, Inc.: Scope

Gordon H. G. McDougall and Franklin Ramsoomair



Qingdao Haier Ltd.: Considering the Maytag Acquisition

Roger A. Kerin



Frito Lay Company: Cracker Jack

Roger A. Kerin



CHAPTER 6: Integrated Marketing Communication Strategy and Management



Crestfield Furniture Industries, Inc. (A)

Roger A. Kerin



Crestfield Furniture Industries, Inc. (B)

Roger A. Kerin



Cadbury Beverages, Inc.: CRUSH (R) Brand

Roger A. Kerin



Amber Inn & Suites, Inc.

Roger A. Kerin



Drypers Corporation: National Television Advertising Campaign

Roger A. Kerin



Craft Marine Corporation

Roger A. Kerin and Robert A. Peterson



Godiva Europe

Jean-Jacques Lambin





CHAPTER 7: Marketing Channel Strategy And Management



Hawaiian Punch

Roger A. Kerin



Glofish

William H. Cunningham and John Silby Butler



Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity

Roger A. Kerin and Wayne Swisher



Goodyear Tire and Rubber Company

Roger A. Kerin



Peak Garage Door, Inc.

Roger A. Kerin



Merton Industries: The Wholesale Distribution Decision

Roger A. Kerin







CHAPTER 8: Pricing Strategy and Management



EMI Group, PLC: CD Pricing in the Recorded Music Industry

Roger A. Kerin



Southwest Airlines

Roger A. Kerin



Superior Supermarkets: Everyday Low Pricing

Roger A. Kerin



Burroughs Wellcome Company: Retrovir

Roger A. Kerin and Angela Bullard



Virgin Mobile USA: Pricing for the Very First Time

Gail McGovern



Augustine Medical, Inc.: The Bair Hugger (R) Patient Warming System

Roger A. Kerin, Michael Gilbertson, And William Rudelius



CHAPTER 9: Marketing Strategy Reformulation: The Control Process



AssociationPower.com

Robert A. Peterson



Pharmacia & Upjohn Inc.: Rogaine Hair Regrowth Treatment

Roger A. Kerin



Marshant Museum of Art & History

Roger A. Kerin



Circle K Corporation

Roger A. Kerin





CHAPTER 10: Comprehensive Marketing Programs



Dexit -A Marketing Opportunity

Sohail Lalani and Robin Richie



Kingsford Charcoal

Das Narayandas and Alison Berkley Wagonfeld



Frito-Lay, Inc.: SunChips (TM) Multigrain Snacks

Roger A. Kerin and Kenneth R. Lukaska



Keurig At Home: Managing a New Product Launch

Eric T. Anderson



A.1. Steak Sauce: Lawry's Defense

Timothy Calkins



CIMA Mountaineering, Inc.

Lawrence M. Lamont



Graneer Systems, Inc.: India Market Entry

James E. Nelson





APPENDIX: Preparing a Written Case Analysis



Republic National Bank of Dallas:

NOW Accounts



Student Analysis: Republic National

Bank of Dallas: NOW Accounts



Glossary of Selected Marketing Terms and Concepts

Subject Index

Company and Brand Index