
Marketing: The Core
McGraw-Hill Professional (Publisher)
5th Edition
Published on 22. October 2012
Book
Paperback/Softback
560 pages
978-0-07-802892-2 (ISBN)
More details
Edition
5th ed.
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations
Dimensions
Height: 272 mm
Width: 213 mm
Thickness: 18 mm
Weight
998 gr
ISBN-13
978-0-07-802892-2 (9780078028922)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Univ of Denver
Southern Methodist Univ
Southern Methodist Univ
Towson University