The Law of Reputation and Brands in the Asia Pacific
1st Edition
Published on 8. March 2012
Book
Hardback
298 pages
978-1-107-01772-6 (ISBN)
Description
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
More details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
11 Tables, black and white; 1 Line drawings, unspecified
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 21 mm
Weight
588 gr
ISBN-13
978-1-107-01772-6 (9781107017726)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Andrew T. Kenyon | Megan Richardson | Wee Loon Ng-Loy
The Law of Reputation and Brands in the Asia Pacific
E-Book
04/2012
1st Edition
Cambridge University Press
€61.99
Available for download
Andrew T. Kenyon
Law of Reputation and Brands in the Asia Pacific
E-Book
03/2012
Cambridge University Press
€52.99
Available for download
Persons
Andrew T. Kenyon is a Professor of Law and Deputy Dean at the Melbourne Law School, University of Melbourne, where he is also Joint Director of the Centre for Media and Communications Law. Megan Richardson is a Professor of Law at the Melbourne Law School, University of Melbourne, where she is also Joint Director of the Centre for Media and Communications Law and Associate Director-Law of the Intellectual Property Research Institute of Australia. Ng-Loy Wee Loon is a Professor at the National University of Singapore Law Faculty and the Director of its LLM (IP and Technology) programme.
Content
Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and costs of trade marks and brands Christine Greenhalgh; Part II. Personal Reputation: 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan; 4. No personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part III. Brands and Personality: 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction rights in US trade mark law Graeme W. Austin; 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster; 11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson; Part V. New Horizons: 12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart; 13. Branding traditional peoples' traditional knowledge Susy Frankel.