Search Engine Optimization For Dummies
5th Edition
Published on 31. July 2012
Book
Paperback/Softback
456 pages
978-1-118-33685-4 (ISBN)
Description
Increase your online ranking with this beginner guide to SEO!
Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.
* Covers search engine basics to help you get started
* Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
* Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
* Explains how to use link popularity in order to boost rankings
* Zeroes in on advertising your site by using pay-per-click options
Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
More details
Edition
5. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 23.4 cm
Width: 18.7 cm
Thickness: 2.4 cm
Weight
672 gr
ISBN-13
978-1-118-33685-4 (9781118336854)
Schweitzer Classification
Other editions
New editions
Person
Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.
Content
Introduction 1
Part I: Search Engine Basics 7
Chapter 1: Surveying the Search Engine Landscape 9
Chapter 2: Search Results, Deconstructed 23
Chapter 3: Your One-Hour, Search Engine-Friendly Web Site Makeover 33
Chapter 4: Beating the Competition -- Planning a Powerful Search Engine Strategy 49
Chapter 5: Making Your Site Useful and Visible 67
Part II: Building Search Engine-Friendly Sites 83
Chapter 6: Picking Powerful Keywords 85
Chapter 7: Creating Pages That Search Engines Love 107
Chapter 8: Avoiding Things That Search Engines Hate 135
Chapter 9: Dirty Deeds, Done Dirt Cheap 163
Chapter 10: Bulking Up Your Site -- Competing with Content 179
Chapter 11: Finding Traffic Through Local-Search Marketing 203
Part III: Adding Your Site to the Indexes and Directories 227
Chapter 12: Getting Your Pages into the Search Engines 229
Chapter 13: Submitting to the Directories 243
Chapter 14: Product Search: Remember the Shopping Directories and Retailers 259
Part IV: After You've Submitted Your Site 283
Chapter 15: Using Link Popularity to Boost Your Position 285
Chapter 16: Finding Sites to Link to Yours 309
Chapter 17: Even More Great Places to Get Links 333
Chapter 18: Social Networking -- Driven by Drivel 343
Chapter 19: Video: Putting Your Best Face Forward 353
Chapter 20: When Google Bites Back: A Guide to Catastrophe 359
Part V: The Part of Tens 377
Chapter 21: Ten Things to Know and Do When Picking an SEO Firm 379
Chapter 22: Ten-Plus Myths and Mistakes 385
Chapter 23: Ten-Plus Ways to Stay Updated 393
Chapter 24: Ten-Plus Useful Things to Know 399
Index 415