
Asking Big Questions
Targeting a Christian Apologetics Film Series Using Market Research
Grenville J. R. Kent(Author)
Wipf & Stock Publishers
Published on 27. June 2014
Book
Paperback/Softback
182 pages
978-1-62564-490-9 (ISBN)
Description
What do educated urban people think about God, and why?
What factors--logical, emotional, experiential, or intuitive--incline them towards belief or towards unbelief? How do they balance these factors? Why do many seem to be ""swing voters,"" comfortable sitting on the fence, unmotivated to move far either way? What common ground do they share with Christianity? What are their objections to Christian belief and practice, and their misunderstandings?
Why do many people describe intuitive and emotional attraction to believing in God, but resist it intellectually? What apologetic approaches would make most sense, specifically to educated urban Australians? What media products do they enjoy and trust? And how should these insights influence apologetics?
Grenville Kent asks these questions in one Australian demographic to help target Big Questions, a documentary film series for Christian apologetics.
Anyone interested in apologetics, evangelical media, and the application of marketing research to evangelism will be interested in this study.
More details
Language
English
Place of publication
Eugene
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 10 mm
Weight
240 gr
ISBN-13
978-1-62564-490-9 (9781625644909)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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Additional editions

Grenville J. R. Kent
Asking Big Questions
Targeting a Christian Apologetics Film Series Using Market Research
E-Book
06/2014
Wipf and Stock Publishers
€22.49
Available for download
Person
Grenville J. R. Kent has lectured in Old Testament and Arts at Wesley Institute, Sydney, for a decade and is producer of the Big Questions film series (www.bigquestions.com). He wrote Say It Again, Sam: A Literary and Filmic Study of Narrative Repetition in 1 Samuel 28 (2011) and co-edited Reclaiming the Old Testament for Christian Preaching (2010).