The Unconventionals
How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
Published on 1. June 2019
Book
Hardback
168 pages
978-1-4926-8023-9 (ISBN)
Description
What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
Reviews / Votes
"Mike O'Toole and Hugh Kennedy have been delving into the world of such unconventional companies for over six years now, researching case studies, interviewing company founders, executives, and employees, and digging into their stories to find out what makes them such magnet for devoted customers, employees, and fans.What Mike and Hugh have done here is dig deeply into these three ideas-category reinvention, animating purpose, and customer collaboration-by exploring the stories of an extremely wide-ranging set of businesses that each illustrate this unconventional path to building a great business with, and not just for, their customers." - David L. Rogers, bestselling author, The Digital Transformation Playbook; Faculty director, Digital Business Strategy and Digital Business Leadership, Columbia Business School
More details
Series
Language
English
Place of publication
United States
Publishing group
Sourcebooks, Inc
Target group
Professional and scholarly
College/higher education
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 180 mm
Width: 135 mm
Thickness: 20 mm
Weight
454 gr
ISBN-13
978-1-4926-8023-9 (9781492680239)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Mike O'Toole | Hugh Kennedy
The Unconventionals
How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
E-Book
06/2019
Simple Truths
€4.99
Available for download
Persons
MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast "The Unconventionals," a blogger for Forbes and CMO network, and a speaker at Columbia University.
HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.
HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.