
No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy(Author)
Entrepreneur Press
4th Edition
Published on 4. July 2024
Book
Paperback/Softback
244 pages
978-1-64201-168-5 (ISBN)
Description
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
More details
Edition
4th New edition
Language
English
Place of publication
Irvine
United States
Edition type
New edition
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 225 mm
Width: 150 mm
Thickness: 12 mm
Weight
326 gr
ISBN-13
978-1-64201-168-5 (9781642011685)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Dan S. Kennedy
No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
E-Book
05/2024
Simon + Schuster LLC
€14.83
Available for download
Previous edition

Dan S. Kennedy
No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Book
06/2018
3rd Edition
Entrepreneur Press
€22.00
Article exhausted; check for reprint
Persons
Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. Marty Fort is a musician, music school owner, best-selling author, and one of Dan Kennedy's top, private clients for over 12 years. Marty has spoken on stage at many of Dan's marketing & business events- sharing how he's successfully implemented Dan's magnetic marketing to help him grow his music coaching businesses.
Darcy Juarez, is a direct response marketer, speaker, author and coach. She has spent the last 18 years teaching entrepreneurs and small business owners how to grow their businesses by creating marketing assets to leverage their time. She is highly sought after for her insights and advice in growing businesses using the Magnetic Marketing principles and building systems for efficient and effective attraction, conversion, and retention.
Darcy Juarez, is a direct response marketer, speaker, author and coach. She has spent the last 18 years teaching entrepreneurs and small business owners how to grow their businesses by creating marketing assets to leverage their time. She is highly sought after for her insights and advice in growing businesses using the Magnetic Marketing principles and building systems for efficient and effective attraction, conversion, and retention.