How to Check Out Your Competition
A Complete Plan for Investigating Your Market
Published on 14. May 1987
Book
Paperback/Softback
364 pages
978-0-471-85670-2 (ISBN)
Description
A step-by-step guide for creating a market analysis program for businesses of virtually any size. Describes how to chart profitable corporate strategies; how to uncover and exploit vulnerable points in competitors' operations while erecting strong defenses; how to avoid profit-draining surprises from aggressive rivals; how to build market share by capitalizing on areas the competition cannot or will not move into; how to prevent information overload by collecting usable data; and how to save time putting together a competitor analysis program; and much more.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations, index
Dimensions
Height: 240 mm
Width: 180 mm
Weight
652 gr
ISBN-13
978-0-471-85670-2 (9780471856702)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Injecting a Competitive Approach in your Planning Process; Why you Need Systematic Competitive Analysis; Advance Planning for a Competitive Analysis Program; Laying the Foundation for a Competitive Analysis System; Developing Research Techniques and In-House Information Sources; How to Gather Information from Competitor and Trade Sources; How to Gather Information from Published and Government Sources; How to Gather Information from Third-Party Sources; Organizing and Communicating Competitive Information; Competitive Analysis Worksheet; Developing a Framework for your Competitive Analysis Program; How to Evaluate a Competitors' Operations; How to Evaluate Competitors' Administration and Finances; Basing your Counterattacks on your Competitors' Strategies; Putting Competitive Analysis to Work for You; Taking a Look at International Competitive Analysis; Appendixes; Index.