BUSN
South-Western College Publishing
13th Edition
Published on 12. May 2026
Book
Paperback/Softback
415 pages
979-8-214-05185-7 (ISBN)
Description
"BUSN," 13th Edition, is built for you. It breaks down key business concepts in a way that's clear, engaging and easy to apply. You'll explore real-world examples like how Nvidia started in a Denny's, why AI is changing the way businesses operate and how everyday decisions, like using apps to automate your finances, connect to what you're learning. With a visual, story-driven format and tools designed to match how you study, this book helps you stay focused, think critically and succeed in your business course.
More details
Edition
13th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 20 mm
Width: 213 mm
Thickness: 271 mm
Weight
880 gr
ISBN-13
979-8-214-05185-7 (9798214051857)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Marcella Kelly | Chuck Williams
BUSN
Book
06/2022
12th Edition
South-Western College Publishing
€69.50
Shipment within 15-20 days
Persons
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Dr. Chuck Williams began working at age eight, babysitting, mowing lawns, raking leaves, shoveling snow and delivering newspapers. At 12, he won an all-expense-paid trip to New York City for signing up the most new subscribers in his region. He later worked as a stock boy at a pharmacy and shoe store, sandblasted furnaces at a steel company, repaired roads for the highway department, detailed cars at a Chevy dealership and worked at General Motors. These varied jobs, along with dinnertime talks about his mother's work experience at a Fortune 500 company, sparked his interest in management and the impact, both good and bad, it can have on people's lives. Dr. Chuck Williams served as Dean and Professor of Management at the Andre Lacy School of College of Business at Butler University, Dean and Professor of Management at the Eberhardt School of Business at the University of the Pacific, Associate Dean, Chair of Management and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University, Assistant Professor of Management at Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources and strategic management while earning his MBA and Ph.D. in Business Administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal and employee training and goal setting. Dr. Williams published research in the Journal of Applied Psychology, Academy of Management Review, Human Resource Management Review, Personnel Psychology and the Organizational Research Methods Journal. He was a member of the Journal of Management's editorial board and served as a reviewer for numerous other academic journals.
Content
Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information: The Heart of 21st Century Businesses.
17. OM: Putting it All Together.
Endnotes.
Index.
Student/Instructor Review Cards.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information: The Heart of 21st Century Businesses.
17. OM: Putting it All Together.
Endnotes.
Index.
Student/Instructor Review Cards.