BUSN
3rd Edition
Published on 1. January 2010
Book
Mixed media product
288 pages
978-1-4390-3961-8 (ISBN)
Description
Captivate your students with the excitement of business today within the engaging, and accessible pages of "BUSN 3E". Student tested and faculty approved, Kelly/McGowen's latest edition of "BUSN" delivers all the topics found in lengthy introduction to business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful, integrated resources. Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear proven learning model. "BUSN 3E"'s lively engaging approach immediately draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Your students stay on top of the most timely developments with the book's well balanced presentation and wealth of supplements, including an interactive website, and new online Teach Business Resource Center with the latest news and article feeds.
All supplements are tightly integrated with "BUSN 3E" to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in "BUSN 3E".
Captivate your students with the excitement of business today within the engaging, and accessible pages of "BUSN 3E". Student tested and faculty approved, Kelly/McGowen's latest edition of "BUSN" delivers all the topics found in lengthy introduction to business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful, integrated resources. Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear proven learning model. "BUSN 3E"'s lively engaging approach immediately draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Your students stay on top of the most timely developments with the book's well balanced presentation and wealth of supplements, including an interactive website, and new online Teach Business Resource Center with the latest news and article feeds.
All supplements are tightly integrated with "BUSN 3E" to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in "BUSN 3E".
All supplements are tightly integrated with "BUSN 3E" to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in "BUSN 3E".
Captivate your students with the excitement of business today within the engaging, and accessible pages of "BUSN 3E". Student tested and faculty approved, Kelly/McGowen's latest edition of "BUSN" delivers all the topics found in lengthy introduction to business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful, integrated resources. Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear proven learning model. "BUSN 3E"'s lively engaging approach immediately draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Your students stay on top of the most timely developments with the book's well balanced presentation and wealth of supplements, including an interactive website, and new online Teach Business Resource Center with the latest news and article feeds.
All supplements are tightly integrated with "BUSN 3E" to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in "BUSN 3E".
More details
Edition
3rd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 274 mm
Width: 214 mm
Thickness: 20 mm
Weight
839 gr
ISBN-13
978-1-4390-3961-8 (9781439039618)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Marcella Kelly | Jim McGowen
BUSN
Book
02/2009
2nd Edition
South-Western
€70.75
Article exhausted; check for reprint
Content
Part One: THE BUSINESS ENVIRONMENT. 1. Business Now: Change is the Only Constant. 2. Economics: The Framework for Business. 3. The World Marketplace: Business without Borders. 4. Business Ethics and Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating and Delivering Messages that Matter. Part Two: CREATING A BUSINESS. 6. Business Formation: Choosing the Form that Fits. 7. Small Business and Entrepreneurship: Economic Rocket Fuel. Part Three: FINANCING A BUSINESS. 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring and Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part Four: MARKETING A BUSINESS. 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part Five: MANAGING A BUSINESS. 14. Management Motivation and Leadership: Bringing Business to Life. 15. Human Resource Management: Building a Top-Quality Workforce. 16. Managing Information and Technology: Finding New Ways to Learn and Link. 17. Operations Management: Putting it All Together. Online Appendices. Appendix 1: Labor Unions and Collective Bargaining. Appendix 2: Business Law. Appendix 3: Personal Finance.