The Freedom Economy
Gaining the MCommerce Edge in the Era of the Wireless Internet
Published on 1. January 2001
Book
Hardback
272 pages
978-0-07-213367-7 (ISBN)
Description
This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 229 mm
Width: 165 mm
Weight
550 gr
ISBN-13
978-0-07-213367-7 (9780072133677)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Peter G.W. Keen (Fairfax Station, VA) has served on the faculties of Harvard, MIT, and Stanford. He is the author of nearly twenty books on business issues and was called by Forbes magazine "the consultant from paradise." Ron Mackintosh (Guildford, UK) is the CEO of Differentis, a leading mCommerce company. He has spent over thirty years in the IT industry including the last ten as one of the top executives at Computer Sciences Corporation. Prior to CSC, Ron spent ten years with Nolan Norton & Co. and Index Group, two firms that played a lead role in shaping the management and strategic approach to using IT for competitive advantage.
Content
Part I: Where Are We Now And Where Are We Going? Chapter 1: The Evolution of The Freedom Economy Chapter 2: Telecommunications: Why Wireless Is A Revolution And Why It's Only An Evolution Chapter 3: The Three Components of mCommerce: C - Consumer, B - Business, and W - Workforce Part II: The Proven Business Opportunities and Exemplars Chapter 4: mCommerce Payoffs: B2C Chapter 5: mCommerce Payoffs: B2B Chapter 6: mCommerce Payoffs: W2C, W2B Part III: The Executive Agenda Chapter 7: The Implication of mCommerce for the Enterprise Technology Platform Chapter 8: Managing the Risks: Business, Technology, Organization, Economics Part IV: Conclusion Chapter 9: The Bigger Picture: The World Goes Wireless