Into the Impossible Volume 2
Focus Like a Nobel Prize Winner: Lessons from Laureates to Concentrate Your Creativity and Ignite Your Career
Published on 9. September 2025
Book
Paperback/Softback
222 pages
978-1-5445-4884-5 (ISBN)
Description
What's the secret behind the world's most brilliant scientific minds? It's not just intelligence-it's focus.
In this inspiring follow-up to Think Like a Nobel Prize Winner, physicist and author Brian Keating reveals how Nobel laureates harness deep concentration, radical prioritization, and collaborative intensity to produce paradigm-shifting discoveries-and how you can too.
Drawing from exclusive interviews with laureates across physics, economics, and beyond, Keating distills a powerful lesson: success belongs not to the most scattered or the most "well-rounded," but to those who Follow One Course Until Successful-FOCUS.
Whether you're an aspiring scientist, curious student, or creative thinker of any kind, Focus Like a Nobel Prize Winner will challenge you to aim narrower-and go deeper. From resisting the illusion of multitasking to structuring your day like a discovery lab, you'll learn to reclaim attention in a world designed to distract. You'll learn to think deeply, lead boldly, and leave a lasting mark.
Because the impossible isn't out of reach. It's just out of focus.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 13 mm
Weight
319 gr
ISBN-13
978-1-5445-4884-5 (9781544548845)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Brian Keating is the Chancellor's Distinguished Professor of Physics at the University of California San Diego and the author of more than 200 scientific publications, two US patents, and the bestselling memoir Losing the Nobel Prize. In 2007, Keating received the Presidential Early Career Award for Scientists and Engineers from President Bush. He is a Fellow of the American Physical Society and co-leads the Simons Array and Simons Observatory cosmology projects in Chile. Keating also hosts the popular podcast Into the Impossible with Brian Keating and published Into the Impossible: Think Like a Nobel Prize Winner: Lessons from Laureates to Stoke Curiosity, Spur Collaboration, and Ignite Imagination in Your Life and Career.