Managerial Economics
United States Edition
6th Edition
Published on 22. October 2008
Book
Hardback
592 pages
978-0-13-604004-0 (ISBN)
Description
For upper-level undergraduate and first-year MBA courses in managerial and applied economics.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1290 gr
ISBN-13
978-0-13-604004-0 (9780136040040)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Paul Keat | Philip Young | Steve Erfle
Managerial Economics
Book
03/2013
7th Edition
Pearson
€297.60
Article exhausted; check different version
Previous edition
Paul G. Keat | Philip K. Young
Managerial Economics
Economic Tools for Today's Decision Makers: United States Edition
Book
06/2005
5th Edition
Pearson
€63.23
Article exhausted; check for reprint
Content
Chapter 1. Introduction
Chapter 2. The firm and its goals
Chapter 3A. Supply and demand
Appendix 3. The mathematics of supply and demand
Chapter 4. Demand elasticity
Appendix 4. Applications of supply and demand
Chapter 5. Demand estimation and forecasting
Chapter 6. The theory and estimation of production
Appendix 6A. The production of services
Appendix 6B. The multiple-input case
Appendix 6C. Expressing the production function with the use of calculus
Chapter 7. The theory and estimation of cost
Appendix 7A. A mathematical restatement of the short-run cost function
Appendix 7B. The estimation of cost
Chapter 8. Pricing and output decisions: perfect competition and monopoly
Appendix 8A. The use of calculus in pricing and output decisions
Appendix 8B. Break-even analysis (volume-cost-profit)
Chapter 9. Pricing and output decision: monopolistic competition and oligopoly
Chapter 10. Special pricing practices
Chapter 11. Game theory and asymmetric information
Chapter 12. Capital budgeting and risk
Appendix 12A. The value of a corporation
Chapter 13. The multinational corporation and globalization
Chapter 14. Government and industry: challenges and opportunities for today's manager
Chapter 15. Managerial economics in action
Part 1. Beverage industry survey
Part 2. The business planning process
Appendix 15A. Beverage industry executives
Appendix A. Statistical and financial tables
Index
Online appendices
Review of mathematical concepts used in managerial economics
Linear programming
Calculations for the time value of money
Solutions to odd-numbered problems
Chapter 2. The firm and its goals
Chapter 3A. Supply and demand
Appendix 3. The mathematics of supply and demand
Chapter 4. Demand elasticity
Appendix 4. Applications of supply and demand
Chapter 5. Demand estimation and forecasting
Chapter 6. The theory and estimation of production
Appendix 6A. The production of services
Appendix 6B. The multiple-input case
Appendix 6C. Expressing the production function with the use of calculus
Chapter 7. The theory and estimation of cost
Appendix 7A. A mathematical restatement of the short-run cost function
Appendix 7B. The estimation of cost
Chapter 8. Pricing and output decisions: perfect competition and monopoly
Appendix 8A. The use of calculus in pricing and output decisions
Appendix 8B. Break-even analysis (volume-cost-profit)
Chapter 9. Pricing and output decision: monopolistic competition and oligopoly
Chapter 10. Special pricing practices
Chapter 11. Game theory and asymmetric information
Chapter 12. Capital budgeting and risk
Appendix 12A. The value of a corporation
Chapter 13. The multinational corporation and globalization
Chapter 14. Government and industry: challenges and opportunities for today's manager
Chapter 15. Managerial economics in action
Part 1. Beverage industry survey
Part 2. The business planning process
Appendix 15A. Beverage industry executives
Appendix A. Statistical and financial tables
Index
Online appendices
Review of mathematical concepts used in managerial economics
Linear programming
Calculations for the time value of money
Solutions to odd-numbered problems