Managerial Economics
Economic Tools for Today's Decision Makers: International Edition
5th Edition
Published on 9. January 2008
Book
Paperback/Softback
592 pages
978-0-13-197074-8 (ISBN)
Description
For managerial economics courses taught in business schools and economics departments.
This text provides a vivid learning environment by integrating a running case study and providing a dynamic capstone case.
This text provides a vivid learning environment by integrating a running case study and providing a dynamic capstone case.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 249 mm
Width: 205 mm
Thickness: 21 mm
Weight
1038 gr
ISBN-13
978-0-13-197074-8 (9780131970748)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
11/2008
6th Edition
Pearson
€189.71
Article exhausted; check for reprint
Previous edition
Paul G. Keat | Philip K.Y. Young
Managerial Economics
Economic Tools for Todays Decision Makers: International Edition
Book
09/2002
4th Edition
Pearson
€54.55
Article exhausted; check for reprint
Content
1. Introduction
2. The Firm and Its Goals
Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)
3. Supply and Demand
Appendix 3A: The Mathematics of Supply and Demand
4. Demand Elasticity
Appendix 4A: Applications of Supply and Demand
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
Appendix 6A: The Multiple-Input Case
Appendix 6B: Expressing the Production Function with the Use of Calculus
7. The Theory and Estimation of Cost
Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B: The Estimation of Cost
8. Pricing and Output Decisions: Perfect Competition and Monopoly
Appendix 8A: The Use of Calculus in Pricing and Output Decisions
Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)
9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly
10. Special Pricing Practices
11. Game Theory and Asymmetric Information
12. Capital Budgeting, Risk, and Uncertainty
Appendix 12A: Calculations for Time Value of Money (Online Only)
13. Multinational Corporation and Globalization
14. Government and Industry: Challenges and Opportunities for Today's Manager
15. Managerial Economics in Action: The Case of the Semiconductor Industry
Appendix A: Statistical and Financial Tables
Appendix B: Solutions to Odd-Numbered Problems (Online Only)
Linear Programming (online only)
Index
2. The Firm and Its Goals
Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)
3. Supply and Demand
Appendix 3A: The Mathematics of Supply and Demand
4. Demand Elasticity
Appendix 4A: Applications of Supply and Demand
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
Appendix 6A: The Multiple-Input Case
Appendix 6B: Expressing the Production Function with the Use of Calculus
7. The Theory and Estimation of Cost
Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B: The Estimation of Cost
8. Pricing and Output Decisions: Perfect Competition and Monopoly
Appendix 8A: The Use of Calculus in Pricing and Output Decisions
Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)
9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly
10. Special Pricing Practices
11. Game Theory and Asymmetric Information
12. Capital Budgeting, Risk, and Uncertainty
Appendix 12A: Calculations for Time Value of Money (Online Only)
13. Multinational Corporation and Globalization
14. Government and Industry: Challenges and Opportunities for Today's Manager
15. Managerial Economics in Action: The Case of the Semiconductor Industry
Appendix A: Statistical and Financial Tables
Appendix B: Solutions to Odd-Numbered Problems (Online Only)
Linear Programming (online only)
Index