Managerial Economics
Economic Tools for Today's Decision Makers
3rd Edition
Published on 6. January 2000
Book
Hardback
656 pages
978-0-13-013538-4 (ISBN)
Description
For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 240 mm
Thickness: 28 mm
Weight
1193 gr
ISBN-13
978-0-13-013538-4 (9780130135384)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Paul G. Keat | Philip K.Y. Young
Managerial Economics
Economic Tools for Todays Decision Makers: United States Edition
Book
09/2002
4th Edition
Pearson
€108.93
Article exhausted; check for reprint
Previous edition
Book
11/1995
Prentice-Hall
€37.13
Article exhausted; check for reprint
Content
1. Introduction.
2. The Firm and Its Goals.
Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics.
3. Supply and Demand.
Appendix 3A: The Mathematics of Supply and Demand.
4. Demand Elasticity.
Appendix 4A: Applications of Supply and Demand.
5. Demand Estimation.
6. Forecasting.
Appendix 6A: Forecasting and the Computer.
7. The Theory and Estimation of Production.
Appendix 7A: The Multiple-Input Case.
Appendix 7B: Expressing the Production Function with the Use of Calculus.
8. Cost.
Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function.
Appendix 8B: The Estimation of Cost.
9. Pricing and Output Decisions: Perfect Competition and Monopoly.
Appendix 9A: The Use of Calculus in Pricing and Output Decisions.
10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly.
11. Break-Even Analysis (Volume-Cost-Profit).
12. Special Pricing Practices.
13. Capital Budgeting.
Appendix 13A: Calculations for Time Value of Money.
14. Risk and Uncertainty.
15. Government and Industry: Challenges and Opportunities for Today's Manager.
16. Managerial Economics in Action: The Case of the Semiconductor Industry.
Appendix A: Linear Programming.
Appendix B: Statistical and Financial Tables.
2. The Firm and Its Goals.
Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics.
3. Supply and Demand.
Appendix 3A: The Mathematics of Supply and Demand.
4. Demand Elasticity.
Appendix 4A: Applications of Supply and Demand.
5. Demand Estimation.
6. Forecasting.
Appendix 6A: Forecasting and the Computer.
7. The Theory and Estimation of Production.
Appendix 7A: The Multiple-Input Case.
Appendix 7B: Expressing the Production Function with the Use of Calculus.
8. Cost.
Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function.
Appendix 8B: The Estimation of Cost.
9. Pricing and Output Decisions: Perfect Competition and Monopoly.
Appendix 9A: The Use of Calculus in Pricing and Output Decisions.
10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly.
11. Break-Even Analysis (Volume-Cost-Profit).
12. Special Pricing Practices.
13. Capital Budgeting.
Appendix 13A: Calculations for Time Value of Money.
14. Risk and Uncertainty.
15. Government and Industry: Challenges and Opportunities for Today's Manager.
16. Managerial Economics in Action: The Case of the Semiconductor Industry.
Appendix A: Linear Programming.
Appendix B: Statistical and Financial Tables.