Business and Professional
Communication in a Digital Age
Published on 1. January 2012
Book
Paperback/Softback
400 pages
978-1-133-30984-0 (ISBN)
Description
BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, International Edition, is a comprehensive instructional package designed to build your business and professional communication competence. The interactive, multimedia nature of this text - available in print and online - emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing you to develop an in-depth understanding of business and professional communication in the 21st century.
Reviews / Votes
1. Contemporary Business & Professional Communication Competence: What Does the Workplace Demand? 2. Communicating at Work: How Can I Make Every Word and Gesture Count? 3. Just How Important Is Listening at Work, Really? 4. The Job Interview: How Do I Get the Job? 5. Relationships in the Workplace: How Do I Get Along? 6. Mediated Communication: How Can New Media Help Me at Work? 7. Giving Presentations: How Do I Prepare to Tell My Story? 8. Giving Presentations: How Can I Best Present My Ideas at Work? 9. Giving Presentations: How Can I Best Sell My Ideas at Work? 10. Sensory Aids: How Can I Better Engage My Listeners? 11. Making Meetings Matter: How Can I Do That? 12. Making Teams Work: What Can I Do? 13. Business & Professional Writing: How Do I Best Present Myself in Writing? 14. Communication Consulting: What Skills Do I Need? 15. Communication Training: What Skills Do I Need? Module 1: How Do I "Get In and Fit In" to My Organization's Unique Culture? Module 2: How Can I Practice Ethical Communication Behavior at Work? Module 3: How Do I Give Specialized Presentations? Module 4: What Do I Need to Know About Business Etiquette? Module 5: How Do I Create Work-Life Balance? Module 6: You Gotta Have Style: Using APA and MLA Styles Module 7: What Methods Can I Use to Analyze My Audience? Module 8: What's the Best Way to Organize and Outline My Presentation? Module 9: How Do I Navigate Office Politics? Module 10: What Parliamentary Procedures Do I Really Need to Know? Module 11: How Do I Use Social Media for Professional Networking? Module 12: What's the Best Way to Negotiate a Compensation Package? Module 13: How Do I Deal With Job Search Rejection? Module 14: How Do I Prepare for Phone and Video Interviews? Module 15: How Do I Manage Time as a New Professional? Module 16: What Makes a Winning Cover Letter and Resume?More details
Edition
Revised ed.
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 255 mm
Width: 203 mm
Thickness: 15 mm
Weight
696 gr
ISBN-13
978-1-133-30984-0 (9781133309840)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jennifer Waldeck (Ph.D., University of California, Santa Barbara) is an Assistant Professor of Communication at Chapman University, in Orange, California, where she teaches undergraduates and is on the core faculty of the M.S. program in Health and Strategic Communication. She specializes in instructional and organizational communication research, with an emphasis on the effective use of new and emerging technologies for learning purposes. Her research has appeared in such journals as Communication Monographs, Communication Education, The Journal of Applied Communication Research, Communication Research Reports, and The Journal of Business Communication. She is the author of more than 100 research articles, chapters, instructional texts, professional reports, and proprietary instructional packages. Before joining the faculty of Chapman, Waldeck was the Director of Curriculum Development for Scher Group, a Cleveland-based consulting firm. Waldeck continues to provide research, consulting, and training for a variety of organizations in the automotive, real estate, and healthcare industries. Today, she regularly teaches undergraduate courses in business and professional communication, organizational communication, persuasion and social influence, research methods., and graduate seminars on training, consulting, and corporate communication skills for the healthcare industry. Patricia Kearney (Ed.D., West Virginia University) is a Distinguished Professor of Communication at California State University, Long Beach. Her research and teaching, both theoretical and applied, focus on instructional communication, organizational training, and development. The former Editor of Communication Education, Kearney has written a variety of textbooks and industrial training packages, and she has published more than 100 research articles, chapters, and commissioned research reports and instructional modules. She is listed among the 100 most published scholars and among the top 15 published female scholars in her discipline. Kearney is the Education Director for Ross.Campbell, a Sacramento-based marketing and media production firm specializing in cause-related, social and environmental issues. She teaches courses in business communication, training and development, instructional technology, and interpersonal relationships. Timothy G. Plax (Ph.D., University of Southern California) is a Distinguished Professor of Communication at California State University, Long Beach. Plax is widely published, having authored college-level texts and over 150 professional articles and papers. With 30 years of experience in marketing research and message design, Plax is an authority on social influence and organizational communication. He has done extensive research and consulting on environmental topics including recycling, waste reduction, and pollution prevention. His clients include the California Air Resources Board, California Integrated Waste Management Board, California Department of Conservation, USA Funds, Sallie Mae, Gear Up, and more. Before joining the faculty at CSULB, Plax served as an internal consultant for The Rockwell International Corporation. Today he regularly teaches courses in organizational communication, social influence, and organizational leadership.
Content
1. Contemporary Business & Professional Communication Competence: What Does the Workplace Demand? 2. Communicating at Work: How Can I Make Every Word and Gesture Count? 3. Just How Important Is Listening at Work, Really? 4. The Job Interview: How Do I Get the Job? 5. Relationships in the Workplace: How Do I Get Along? 6. Mediated Communication: How Can New Media Help Me at Work? 7. Giving Presentations: How Do I Prepare to Tell My Story? 8. Giving Presentations: How Can I Best Present My Ideas at Work? 9. Giving Presentations: How Can I Best Sell My Ideas at Work? 10. Sensory Aids: How Can I Better Engage My Listeners? 11. Making Meetings Matter: How Can I Do That? 12. Making Teams Work: What Can I Do? 13. Business & Professional Writing: How Do I Best Present Myself in Writing? 14. Communication Consulting: What Skills Do I Need? 15. Communication Training: What Skills Do I Need? Module 1: How Do I "Get In and Fit In" to My Organization's Unique Culture? Module 2: How Can I Practice Ethical Communication Behavior at Work? Module 3: How Do I Give Specialized Presentations? Module 4: What Do I Need to Know About Business Etiquette? Module 5: How Do I Create Work-Life Balance? Module 6: You Gotta Have Style: Using APA and MLA Styles Module 7: What Methods Can I Use to Analyze My Audience? Module 8: What's the Best Way to Organize and Outline My Presentation? Module 9: How Do I Navigate Office Politics? Module 10: What Parliamentary Procedures Do I Really Need to Know? Module 11: How Do I Use Social Media for Professional Networking? Module 12: What's the Best Way to Negotiate a Compensation Package? Module 13: How Do I Deal With Job Search Rejection? Module 14: How Do I Prepare for Phone and Video Interviews? Module 15: How Do I Manage Time as a New Professional? Module 16: What Makes a Winning Cover Letter and Resume?