
TikTok
Creativity and Culture in Short Video
Polity Press
1st Edition
Published on 30. June 2022
Book
Paperback/Softback
240 pages
978-1-5095-4893-4 (ISBN)
Description
Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.
In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikstroem provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.
This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikstroem provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.
This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 21 mm
Weight
358 gr
ISBN-13
978-1-5095-4893-4 (9781509548934)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

D. Bondy Valdovinos Kaye | Jing Zeng | Patrik Wikstrom
TikTok: Creativity and Culture in Short Video
Creativity and Culture in Short Video
Book
06/2022
1st Edition
Polity Press
€71.00
Article not available at the moment

E-Book
06/2022
1st Edition
Wiley
€19.99
Available for download
Persons
D. Bondy Valdovinos Kaye is Postdoctoral Research Fellow at the University of Leeds.
Jing Zeng is Senior Research and Teaching Associate at the University of Zurich.
Patrik Wikstroem is Professor of Communication and Director of the Digital Media Research Centre at Queensland University of Technology.
Jing Zeng is Senior Research and Teaching Associate at the University of Zurich.
Patrik Wikstroem is Professor of Communication and Director of the Digital Media Research Centre at Queensland University of Technology.
Author
Queensland University of Technology
University of Zuerich
Queensland University of Technology