Consumer Behavior and Managerial Decision Making
Published on 2. October 1998
Book
Hardback
460 pages
978-0-321-00199-3 (ISBN)
Description
For courses in Consumer Behavior.
Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.
Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 240 mm
Width: 196 mm
Thickness: 25 mm
Weight
930 gr
ISBN-13
978-0-321-00199-3 (9780321001993)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2001
2nd Edition
Pearson
€56.94
Article exhausted; check for reprint
Content
1. The Scientific Study of Consumer Behavior.
I. HOW CONSUMERS ACQUIRE, REMEMBER, AND USE PRODUCT KNOWLEDGE.
2. Consumer Attention and Comprehension.
3. Consumer Memory.
4. Consumer Judgment.
5. Consumer Choice.
II. PERSUASION AND INFLUENCE.
6. The Message-Learning Approach to Persuasion.
7. Cognitive Approaches to Persuasion.
8. Affective and Motivational Approaches to Persuasion.
9. Self-Persuasion Principles.
10. Social Influence Principles.
III. MANAGERIAL DECISION MAKING.
11. Segmentation Strategies.
12. New Product Development.
13. Product Management.
14. Biases in Managerial Decision Making.
15. Strategies for Improving Managerial Decision Making.
I. HOW CONSUMERS ACQUIRE, REMEMBER, AND USE PRODUCT KNOWLEDGE.
2. Consumer Attention and Comprehension.
3. Consumer Memory.
4. Consumer Judgment.
5. Consumer Choice.
II. PERSUASION AND INFLUENCE.
6. The Message-Learning Approach to Persuasion.
7. Cognitive Approaches to Persuasion.
8. Affective and Motivational Approaches to Persuasion.
9. Self-Persuasion Principles.
10. Social Influence Principles.
III. MANAGERIAL DECISION MAKING.
11. Segmentation Strategies.
12. New Product Development.
13. Product Management.
14. Biases in Managerial Decision Making.
15. Strategies for Improving Managerial Decision Making.