Patterns of Entrepreneurship
Jack M. Kaplan(Author)
Wiley (Publisher)
Published on 21. January 2003
Book
Paperback/Softback
480 pages
978-0-471-20382-7 (ISBN)
Article exhausted; check for reprint
Description
This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactive as possible, encouraging internet research and study.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 255 mm
Width: 203 mm
Weight
794 gr
ISBN-13
978-0-471-20382-7 (9780471203827)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2002
1st Edition
Wiley
€52.90
Article exhausted; check for reprint
Person
Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia University Business School. He has taught entrepreneurial courses on launching new ventures, entrepreneurship and technology, and the entrepreneurial manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, healthcare information systems, and loyalty marketing programs. he is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Mr. Kaplan has also conducted courses for many Fortune 500 companies, including Aetna Insurance Company, Panasonic Global sales Group, and Johnson & Johnson in New Product Strategies. He is a judge for the Ernst & Young Entrepreneur of the Year Award Program in New York, and he has appeared on the Arts & Entertainment channel's Biography, CNN , and CNBC. Mr. Kaplan is the author of Getting Started in Entrepreneurship (2001) also published by John Wiley & Sons and Smart Cards: The Global Information Passport (International Thomson Computer Press, 1996). He is a graduate of the University of Colorado and received his M.B.A. from the City University of New York.
Content
Preface. Table of Cases. PART I: STARTING THE VENTURE. Chapter 1. The Entrepreneurial Process. Chapter 2. Developing Ideas and Business Opportunities. Chapter 3. Analyzing the Market, Customers, and Competition. Chapter 4. Preparing the Winning Business Plan. Chapter 5. Setting Up the Company. PART II: SOURCES OF FINANCING. Chapter 6. Early--Stage Financing. Chapter 7. Growth Funding. PART III: IMPLEMENTATION. Chapter 8. Discovering the Value in Intellectual Property: The Competitive Edge. Chapter 9. Preparing the Organization for Growth. Chapter 10. Developing an E--Business Strategy. Chapter 11. Managing Financial Operations. PART IV: ALTERNATIVES AND OPTIONS. Chapter 12. Buying Existing and Turnaround Businesses and Opening Franchises. Chapter 13. Launching a High--Tech Venture. Chapter 14. Harvesting and Exiting the Venture: Options and Alternatives. Notes. Glossary. Index.