Patterns of Entrepreneurship Management
1st Edition
Published on 8. December 2015
Book
Paperback/Softback
336 pages
978-1-118-97804-7 (ISBN)
Description
Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. The text is infused with the authors experience teaching, writing, and launching successful ventures. In the 5th edition, the authors have incorporated the most up-to-date content, addressing the enormous changes in the investment climate, stunning new applications for social networks, and the evolution of new business models. With updated themes, cases and features, Patterns of Entrepreneurship Management 5th Edition supports a greatly enhanced interactive learning experience that addresses the challenges, issues and rewards faced by entrepreneurs starting, growing, and exiting a venture.
More details
Content
PART ONE: GETTING STARTED AS AN ENTREPRENEUR Chapter 1 The Entrepreneurial Process Chapter 2 The Art of Innovation Chapter 3 Designing Business Models Chapter 4 Digital Marketing for Research, Customers, and Competition Chapter 5 Using the Crowd Chapter 6 Business Planning Chapter 7 Setting Up the Company PART TWO: FUNDING THE VENTURE Chapter 8: Funding the Venture PART THREE: BUILDING AND EXITING Chapter 9 Managing Resources Money and People Chapter 10 Communicating the Opportunity Chapter 11 Exiting the Venture SPECIAL TOPICS (available online) Chapter 12 Social Entrepreneurship Chapter 13 Technology Entrepreneurship Chapter 14 Family Business Management