Patterns of Entrepreneurship Management
3rd Edition
Published on 8. September 2009
Book
Paperback/Softback
432 pages
978-0-470-16969-8 (ISBN)
Description
This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
More details
Other editions
New editions
Jack M. Kaplan | Anthony C. Warren
Patterns of Entrepreneurship Management
Book
07/2013
4th Edition
Wiley
€94.00
Article is exhausted; no reprint
Previous edition
Jack M. Kaplan | Anthony C. Warren
Patterns of Entrepreneurship
Book
03/2006
2nd Edition
Wiley
€57.90
Article exhausted; check for reprint
Content
PART ONE: GETTING STARTED AS AN ENTREPRENEUR
Chapter 1: What is an Entrepreneur?
Chapter 2: The Entrepreneurial Process
Chapter 3: The Art of Innovation--Developing Ideas and Business Opportunities
Chapter 4: Analyzing the Market, Customers, and Competition
Chapter 5: Writing the Winning Business Plan
Chapter 6: Setting Up the Company
PART TWO: MONEY SOURCES - FINDING AND MANAGING THE PROCESS
Chapter 7: Bootstrapping and Financing the Closely Held Company
Chapter 8: Equity Financing for High Growth
Chapter 9: Managing the Money
PART THREE: IMPLEMENTATION
Chapter 10: Discovering Value in Intellectual Property: The Competitive Edge
Chapter 11: Business Models and the Power of Information
Chapter 12: Managing the Team
PART FOUR: COMMUNICATING AND EXITING
Chapter 13: Communicating the Opportunity and Making a Presentation
Chapter 14: Scaling and Exiting the Venture
Chapter 1: What is an Entrepreneur?
Chapter 2: The Entrepreneurial Process
Chapter 3: The Art of Innovation--Developing Ideas and Business Opportunities
Chapter 4: Analyzing the Market, Customers, and Competition
Chapter 5: Writing the Winning Business Plan
Chapter 6: Setting Up the Company
PART TWO: MONEY SOURCES - FINDING AND MANAGING THE PROCESS
Chapter 7: Bootstrapping and Financing the Closely Held Company
Chapter 8: Equity Financing for High Growth
Chapter 9: Managing the Money
PART THREE: IMPLEMENTATION
Chapter 10: Discovering Value in Intellectual Property: The Competitive Edge
Chapter 11: Business Models and the Power of Information
Chapter 12: Managing the Team
PART FOUR: COMMUNICATING AND EXITING
Chapter 13: Communicating the Opportunity and Making a Presentation
Chapter 14: Scaling and Exiting the Venture