The Networked Nonprofit
Connecting with Social Media to Drive Change
Published on 16. July 2010
Book
Paperback/Softback
224 pages
978-0-470-54797-7 (ISBN)
Description
This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.
Reviews / Votes
"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010) "Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)More details
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Drawings: 2 B&W, 0 Color; Screen captures: 13 B&W, 0 Color; Tables: 2 B&W, 0 Color
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 12 mm
Weight
491 gr
ISBN-13
978-0-470-54797-7 (9780470547977)
Schweitzer Classification
Other editions
New editions
Book
10/2012
Jossey-Bass
€33.00
Shipment within 15-20 days
Additional editions
E-Book
07/2010
Jossey-Bass
€28.99
Available for download
E-Book
07/2010
Jossey-Bass
€30.99
Available for download
Persons
Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.
Content
Figures and Tables.
Foreword (Randi Zuckerberg).
Preface.
Acknowledgments.
The Authors.
ONE Introducing Networked Nonprofits.
TWO Nonprofit Challenges and Trends.
PART ONE How to Become a Networked Nonprofit.
THREE Understanding Social Networks.
FOUR Creating a Social Culture.
FIVE Listening, Engaging, and Building Relationships.
SIX Building Trust Through Transparency.
SEVEN Making Nonprofit Organizations Simpler.
PART TWO What to Do as a Networked Nonprofit.
EIGHT Working with Crowds.
NINE Learning Loops.
TEN From Friending to Funding.
ELEVEN Governing Through Networks.
Conclusion.
Notes.
Glossary.
Resources.
Index.