
Green Jujitsu
The Smart Way to Embed Sustainability into Your Organization
Gareth Kane(Author)
Do Sustainability (Publisher)
1st Edition
Published on 18. September 2012
Book
Paperback/Softback
66 pages
978-1-909293-06-9 (ISBN)
Description
Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required.
Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organizations.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Professional and scholarly
Postgraduate and Professional Practice & Development
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 4 mm
Weight
112 gr
ISBN-13
978-1-909293-06-9 (9781909293069)
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Schweitzer Classification
Other editions
Additional editions

E-Book
09/2017
Routledge
€47.49
Available for download

E-Book
09/2017
Routledge
€47.49
Available for download
Person
Kane, Gareth
Content
Introduction: What is the biggest barrier to corporate sustainability?1. Why sustainability programmes fail2. The Green Jujitsu approach3 Providing information4. Engaging emotionally5. Nudging people onto the right path6. Human resources issuesConclusionsAnnex: Group exercisesReferences