An UnAmerican Business

An UnAmerican Business challenges the widely held belief that the American Enterprise Model is the only form of capitalism to guarantee business success. The corporate scandals that continue to beset the US business scene have shaken many people's belief in the American model and Donald Kalff now presents a compelling alternative - a European Enterprise Model. In this book, he outlines a European way of doing business that is fundamentally different yet highly competitive.

Kalff shows us how inflexible, inefficient and ineffective the American approach to business can be. He believes that the root cause is the web of expectations spun around listed companies, both in the United States and in Europe, by consultants, investment banks, financial analysts and the media; companies choose to optimize profit per share in the mistaken belief that stock market recognition will follow and return on shareholder investment will improve

An UnAmerican Business identifies eight areas where European companies could add significant economic value through the introduction of more advanced business models. All those who believe that change is inevitable will find Donald Kalff's optimistic assessment of the future prospects for European companies persuasive and compelling.