The EU Expansion
Communicating Shared Sovereignty in the Parliamentary Elections
2nd Edition
Published on 4. December 2007
Book
Hardback
254 pages
978-1-4331-0243-1 (ISBN)
Description
The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation.
Research and analysis from both longstanding EU nations and those entering for the first time are provided. Chapters focus on the background and significance of the elections; the content of the party and candidate communications in representative countries; news media coverage of the elections; the effects of these communications on voters; and the unique perspectives of how the elections were covered and perceived around the world.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 236 mm
Width: 165 mm
Thickness: 19 mm
Weight
568 gr
ISBN-13
978-1-4331-0243-1 (9781433102431)
Schweitzer Classification
Other editions
Additional editions
Book
12/2007
Peter Lang Verlag
€40.50
Shipment within 7-9 days
Person
The Editor: Lynda Lee Kaid is Professor of Telecommunication at the University of Florida. A Fulbright Scholar, she is the author/editor of more than twenty-five books including The Encyclopedia of Political Communication (forthcoming), The Handbook of Political Communication Research (2004), and Videostyle in Presidential Campaigns (2001).
Content
Contents: Lynda Lee Kaid: European Parliamentary Elections: Communicating a Shared Vision for Europe - Timothy McLendon: Institutional and Political Development of the EU - Juri Mykkänen: Untying the Social Bond? Webstyle in the Finnish European Campaign - Colleen Connolly-Ahern/Julio César Herrero: Politics and Impression Management in Spanish Advertising - Frank Esser/Christina Holtz-Bacha/Eva-Maria Lessinger: A Low-Key Affair: German Parties' TV Advertising - Jürgen Maier/Michaela Maier: The Reception of European Election Campaigns and Political Involvement - Wojciech Cwalina/Andrzej Falkowski: Political TV Advertising in Forming Voters' Attitudes in Poland - Jolán Róka: Strategic Political Communication Implications in Hungary - Jesper Strömbäck/Lars W. Nord: Still a Second-Order Election: Comparing Swedish Media Coverage of the 2004 European Parliamentary Election and the 2002 National Election - Andrew Paul Williams/Lynda Lee Kaid/Kristen D. Landreville/Juliana Fernandes/Hyun Jung Yun/Drew Bagley/Sarah Urriste: The Representation of European Elections in News Media Coverage around the World - Daniela V. Dimitrova/Monica Postelnicu: Coverage of the Election in Candidate Countries: A View from Bulgaria and Romania - Kaye D. Sweetser/Justin D. Martin/Abby Gail LeGrange: Media Reliance and International Perceptions of the EU among Young People - Joan Solsman/Anne Johnston: Newspaper Coverage of Two U.S. and EU Summits - John C. Tedesco/Emiley M. Baker/Ana Constantinescu/Scott Dunn: The EU and the United States on Terrorism: United We Stand?