Introduction to Behavioral Economics

This book represents a first. No one has ever tried to write such an undergrad book. This book will really, more than any other we have now, "put us on the econ map". The author is young, articulate, and hard working; he is a graceful writer. He has a distinct advantage in where he teaches, since he shows how businesses can take advantages of consumer nonrational behavior to sell their products. This will be an attractive feature of the text. Also, the author is creating software programs so instructor's can run a lab of experiments, where students can be manipulated into doing some very dumb things or irrational things. This software will be hosted on a website.