What is Typography
Essential Design Handbooks
Published on 6. April 2017
Book
Paperback/Softback
192 pages
978-1-78240-421-7 (ISBN)
Description
What is Typography? is a compact guide to the discipline that lies at the epicentre of design and communication. With three sections exploring issues, anatomy, and an analysis of an eclectic group of portfolios, the book explores the structures and acceptable variations of type. The anatomy section breaks down the elements of this discipline to look at individual tools and processes, methods of organizing information, the mechanics of type, and the various means of arranging and displaying type. Finally, it looks at how the chosen media, and consequent process of reproduction, underpins every aspect of design.
The new edition of this classic handbook has been thoroughly revised and redesigned, with content focusing on typography' s development in new media.
The new edition of this classic handbook has been thoroughly revised and redesigned, with content focusing on typography' s development in new media.
More details
Language
English
Place of publication
United Kingdom
Publishing group
Quarto Publishing PLC
Product notice
Paperback (trade)
Dimensions
Height: 198 mm
Width: 153 mm
ISBN-13
978-1-78240-421-7 (9781782404217)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
David Jury is editor of Typographic, and head of graphic design at Colchester Institute, UK. His previous publications include About Face: Reviving the Rules of Typography and What is Typography? for Rotovision. He is also a fellow of the International Society of Typographic Designers (ISTD).