How to Build a Creative Business
Description
$15 million in direct-to-consumer sales. No outside investors. No gatekeepers. How to Build a Creative Business: The Rippaverse Way is Eric July's blunt, no-fluff playbook for independent creators.
Most books for creators teach the craft - how to write, how to draw, how to perform. This book teaches the half nobody talks about: the business. Pricing your work, understanding production costs, marketing without a budget, building an audience, dealing with vendors and fulfillment, contracts and legal, and the long-game thinking that separates sustainable creators from one-launch wonders.
Eric July is the founder of Rippaverse Publishing, one of the largest independent comic publishers of the modern era. He built it from scratch, direct-to-consumer, with no corporate backing - and across 16 chapters explains how any independent creator can do the same, whether you're an artist, writer, musician, or building something nobody has built before.
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Person
Eric July is a writer, musician, and the founder of Rippaverse Publishing - one of the largest modern independent comic publishers, with over $15 million in direct-to-consumer sales, no outside investors, and dozens of titles released since launching with Isom #1 in 2022. He fronts the bands BackWordz and Fire From the Gods (billboard-charting hardcore/metal), hosts live-stream features and the podcast For Canon Sake, and built a creative platform - combined audience ~1.2M followers across social channels - that culminated in Rippaverse. He is the creator of Yaira, Bloodruth, and Alphacore, and the writer of Isom, Yaira (with Carrow Brown), Norfrica, Saoirse, and the Vassie picture-book series. He leads creative direction across the Rippaverse line. He lives in Dallas, Texas. One of the top-selling and most popular Black creators in modern comics and graphic novels.