Advertising Management
1st Edition
Published on 1. September 2016
Book
Hardback
232 pages
978-1-138-17819-9 (ISBN)
Description
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
tables, figures, sidebars, discussion questions, references, index
Dimensions
Height: 250 mm
Width: 175 mm
Thickness: 17 mm
Weight
587 gr
ISBN-13
978-1-138-17819-9 (9781138178199)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Donald W. Jugenheimer | Larry D. Kelley | Fogarty Klein Monroe
Advertising Management
E-Book
12/2014
1st Edition
Routledge
€89.99
Available for download
Donald W. Jugenheimer | Larry D. Kelley | Fogarty Klein Monroe
Advertising Management
E-Book
12/2014
1st Edition
Routledge
€89.99
Available for download
Donald W. Jugenheimer | Larry D. Kelley | Fogarty Klein Monroe
Advertising Management
Book
04/2009
1st Edition
Routledge
€95.60
Shipment within 15-20 days
Persons
Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein
Content
Part 1 Advertising Management Fundamentals; Chapter 1 Foundations of Advertising Management; Chapter 2 Culture of Advertising Management, Administration, and Leadership; Chapter 3 Advertising Management Trends; Part 2 Advertising Financial Matters; Chapter 4 Accounting in Advertising; Chapter 5 Financing Advertising; Part 3 Advertising Business Plans; Chapter 6 Advertising Organizational Values and Culture; Chapter 7 Advertising Managerial Goals and Objectives; Part 4 Advertising Planning; Chapter 8 Advertising Management Opportunities; Chapter 9 Advertising Managerial Analyses; Part 5 Advertising Budget Management; Chapter 10 Advertising Budgeting; Part 6 Advertising Management: Dealing with People; Chapter 11 Organizational Conflict, Power, and Communication in Advertising; Chapter 12 Advertising Personnel Management; Chapter 13 Advertising Personnel Management: Specific Approaches; Part 7 Advertising Management Decisions; Chapter 14 Advertising Strategies and Plans; Chapter 15 Decision Making in Advertising; Part 8 Advertising Management Environment; Chapter 16 Advertising Constraints and Restraints; Chapter 17 Advertising Management Ethics and Social Responsibilities; part9 Managing the Future of Advertising; Chapter 18 Advertising Organizational Effectiveness; Chapter 19 Managing Change in Advertising; Part 10 Managing Yourself; Chapter 20 Advertising Management Concerns; Chapter 21 Personal Management;