
Dieter Rams
Ten Principles for Good Design
Cees W. de Jong(Editor)
Prestel (Publisher)
Published on 4. March 2021
Book
Paperback/Softback
416 pages
978-3-7913-8732-1 (ISBN)
Description
For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches.
More details
Language
English
Place of publication
Munich
Germany
Product notice
Paperback (trade)
Illustrations
400 ILLUSTRATIONS
Dimensions
Height: 294 mm
Width: 211 mm
Thickness: 27 mm
Weight
1712 gr
ISBN-13
978-3-7913-8732-1 (9783791387321)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Book
10/2017
Prestel
€55.71
Article exhausted; check for reprint
Persons
CEES W. DE JONG is an author of numerous books and a curator of exhibitions on design, typography, and architecture.