Taking Ideas to Market
Innovation 01.08
1st Edition
Published on 10. January 2002
Book
Paperback/Softback
118 pages
978-1-84112-314-1 (ISBN)
Description
Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 175 mm
Width: 124 mm
Thickness: 10 mm
Weight
113 gr
ISBN-13
978-1-84112-314-1 (9781841123141)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.
Content
Introduction to Express Exec
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index