
Search Engine Optimization
Your visual blueprint for effective Internet marketing
Kristopher B. Jones(Author)
Wiley (Publisher)
1st Edition
Published on 4. April 2008
Book
Paperback/Softback
320 pages
978-0-470-22448-9 (ISBN)
Article exhausted; check for reprint
Description
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
* Analyzing your competition
* Researching and analyzing keywords
* Developing your link building skills
* Setting up blogs and communities
* Using Google Analytics
* Networking with Facebook(r) and MySpace
* Boosting traffic with Digg and StumbleUpon
* Setting up pay-per-click campaigns
* Discovering ways to monetize Web traffic
* Installing valuable SEO plug-ins
Extra Apply It
* "Apply It" and "Extra" sidebars highlight useful tips
* High-resolution screen shots demonstrate each task
* Succinct explanations walk you through step by step
* Two-page lessons break big topics into bite-sized modules
More details
Series
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
New edition
Illustrations
Illustrations
Dimensions
Height: 23.2 cm
Width: 18.6 cm
Weight
616 gr
ISBN-13
978-0-470-22448-9 (9780470224489)
Schweitzer Classification
Other editions
New editions

Kristopher B. Jones
Search Engine Optimization
Your visual blueprint for effective Internet marketing
Book
07/2010
2nd Edition
Wiley
€28.90
Article exhausted; check for reprint
Additional editions

Kristopher B. Jones
Search Engine Optimization
Your visual blueprint for effective Internet marketing
E-Book
04/2008
Visual
€27.30
Available for download
Person
Kristopher B. Jones is considered one of the top Internet marketing experts in the world. A true pioneer and leading voice of the industry, Kristopher is a prominent speaker and moderator at leading national and international marketing conferences, including Search-Engine Strategies (SES), Affiliate Summit, Electronic Retailing Association (ERA), and eTail, among others.
As President and CEO of Pepperjam, a full-service internet marketing agency, Kristopher is looked to by thousands of businesses worldwide as one of a small group of pure Internet marketing experts. Among numerous other notable achievements, Pepperjam has been recognized for the past two consecutive years by Inc. Magazine as one of the fastest growing companies in the United States.
Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and in 2006 as one of the "Top 20 Business Leaders" in northeastern Pennsylvania under the age of 40.
Content
The History of Search-Engine Optimization.
1 Getting Started with Search-Engine Optimization.
2 Keyword Generation.
3 Creating Pages.
4 Basic Web Site Structure.
5 Advanced Web Site Structuring.
6 Creating Content.
7 Creating Communities.
8 Building Links.
9 Using Google Analytics.
10 Social Media Optimization.
11 Creating Pay-Per-Click Campaigns.
12 Optimizing Ppc Campaigns Through Quality Score Optimization.
13 Optimizing for Other Search Engines.
14 Monetizing Traffic.
15 Installing Seo Plug-Ins.
Index.