Retail Therapy
Making Strategic Relationships Work
Published on 18. January 2003
Book
Hardback
208 pages
978-1-4039-0171-2 (ISBN)
Description
The authors argue that traditionally retailers have focused upon their internal processes, operations and systems in order to improve performance. Accordingly they have failed to respond to global changes and customer requirements. They argue that designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This text takes you inside those strategic relationships and helps show you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.
More details
Language
English
Place of publication
Gordonsville
United States
Publishing group
Palgrave USA
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Weight
461 gr
ISBN-13
978-1-4039-0171-2 (9781403901712)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2003
Palgrave Macmillan
€53.49
Shipment within 15-20 days
E-Book
10/2002
Palgrave Macmillan
€53.49
Available for download
Persons
ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has taken time out to acquire degrees in physics and molecular biology. - DAN MURPHY is a founding Director of Retail Influence Limited. His career - spans more than 20 years working with some of the UK's most successful - retailers. Since 1997 he has worked as a consultant to the Boards of some of - Europe's largest multiple retailers, helping to improve areas such as supply - chain management and organisational structures. Most recently he has worked - closely with two of Europe's largest LBO retail acquisitions, helping to deliver - large scale turnaround programs. - AE(00): With DAN MURPHY
Content
The purpose of multiple retailing; responding in a fast consumer market; balancing the tension between competing business aims; planning strategic relationships; customers and the true nature of the retail brand; employees - personal and corporate gain; suppliers - supplier relations and collaboration; finance - relating to the city; finding it hard to change; successful exceptions - getting it half right; aligning and measuring - the coherent business; opportunities for greatness.