The Innovation Handbook

The Innovation Handbook provides a practical guide to the effective management of ideas and knowledge for leaders and executives of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it considers how best to combine an open search for potential winners with a process that captures their full value.

As a discipline, innovation is evolving fast. For all those looking to create new value for users, assumptions are being revised and conventions rewritten. The search for promising ideas is becoming more open and paths to market are being jointly explored. In all spheres of commercial and social activity, challenges can be resolved more swiftly and the adoption of ideas can be accelerated. Knowledge is flowing more freely. Leading players are becoming more open. Research is building in impact. Enterprises are disrupting expectations. The crowd is joining the innovative process.

For those who apply the right idea in the right format to the right model, the rewards can be high. Innovation, particularly in its deployment of new technologies, is one of the most potent sources for re-inventing markets and fueling growth. The Innovation Handbook shares expertise from a range of organisations with stories to share about their innovation experience, providing a comprehensive insight into how innovation is changing and how best to find winning ideas and bring them to market.