Public Relations

Table of Contents:

Part 1. A Public Relations Framework

1. Public Relations: an Overview - Jane Johnston, Clara Zawawi + Jeff Brand

2. History of Public Relations in Australia - Clara Zawawi

3. Public Relations Theory - Steve Mackey

4. The Legal Environment - Rhonda Breit

5. Ethical Practice - Lelde McCoy

Part 2. Process and Application of Public Relations

6. Research and Evaluation - Leanne Glenny and Raveena Singh

7. Strategy and Planning - Elspeth Tilley

8. Tactics- Marian Hudson

9. Media Relations - Jane Johnston

10. Sponsorship and Event management - Susan Boyd

11. Risk, Issues, Crisis and Recovery - Susan Nicholls

Part 3. Working with Key Publics: Fields of Practice in Public Relations

12. Internal communication - Marianne Sison

13. Communities and public relations - Kate Fitch

14. Public Relations in Business - Rebecca Harris

15. Public Relations and Go